A Front-Row Seat to Gen Z Creativity
It’s hard to overlook the remarkable mix of technical skill and humor that Gen Z has to offer.
Mike Hege, a realtor with Pridemore Properties in North Carolina, got a front-row seat to this entertaining blend when he enlisted his 27-year-old video marketing manager to craft some content for his Instagram and TikTok accounts.
What happened next took Hege completely by surprise.
As the screen lit up with the text, “Asked my Gen Z employee to edit a video for me, and this is what I got!” viewers were treated to a hilarious compilation of Hege’s various inhalations, seemingly from moments leading up to his recorded message.
In a clever nod to a trend many recognize—the “millennial pause”—the employee edited together these whimsical moments, looping them in a way that was both funny and engaging.
She even sprinkled in some relatable snippets of herself adjusting her hair, enhancing the light-hearted vibe of the clip.
Captivating Results
The outcome? A captivating video that resonated with nearly 4 million viewers on Instagram! People quickly chimed in, suggesting that this talented editor deserved a raise, convinced her playful twist had outshone any conventional video Hege might have envisioned.
One viewer went so far as to advocate for her reward, observing how her inventive flair attracted more attention than Hege’s original concept.
Another applauded her originality, praising her daring approach.
Hege’s experience isn’t an isolated one; typing “Letting Gen Z Edit My Videos” into TikTok reveals a treasure trove of similar comedic moments.
For instance, a presentation from the Goodwill of North Georgia transformed into a laugh-out-loud sketch when the presenter pointed out an edit that never actually happened, resulting in surprise humor.
The Human Side of Branding
Whether it’s the quirky banter about “flat Edgars” at the Poe Museum or the genuine moments Gen Z highlights, it’s evident that this generation brings a refreshing, unique lens to video content.
Speaking with TODAY, Hege shared his ambitions for his company’s social media.
He highlighted a desire for their online presence to be authentic and infused with fun.
He acknowledged that his employee had hit the mark, effectively showcasing the playful and human side of their brand.
Since she joined the team in February, her creativity has consistently impressed him, leading him to consider a well-deserved raise for her soon.
Ultimately, Hege’s experience underscores the limitless creativity Gen Z brings to the table, offering a reminder to celebrate the humorous and genuine aspects of life.
Source: Upworthy