Steak ‘n Shake is currently navigating through a challenging phase, prompting the closure of several of its locations.
In response to these obstacles, the chain is undergoing a significant transformation, shifting its service model to focus more on counter and kiosk options.
Alongside these changes, the restaurant is also undertaking a menu overhaul aimed at cutting costs and attracting a wider range of customers.
Innovative Frying Technique
A standout initiative that has generated a lot of buzz is Steak ‘n Shake’s plan to use 100% all-natural beef tallow for frying their fries, which is expected to be fully implemented by the end of February 2025.
Health experts are lauding this move, considering beef tallow a superior frying alternative compared to conventional seed oils.
Industry Trends
This trend isn’t isolated, as other beloved restaurant chains like Buffalo Wild Wings and Outback Steakhouse have already tapped into the benefits of beef tallow.
This growing acceptance in the culinary scene is fueling excitement among Steak ‘n Shake fans on social media, with many expressing a strong desire to travel far and wide just to indulge in the new beef tallow fries.
A Hopeful Future
Loyal customers are reacting positively to this fresh approach, hopeful that such a significant change might signal a revival for Steak ‘n Shake—a brand that has seen a steady decline in its presence.
By making these bold strides, the company is working diligently to rekindle the fond memories many patrons have of its classic dishes.
Source: Inspiremore